Privacy Policy

Never Back Down – Mental Health Awareness Ltd.

Website: www.never-backdown.com

Introduction

Never Back Down – Mental Health Awareness Ltd. (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or make a purchase.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect and process the following personal data:

Information you provide to us

• Full name

• Billing and delivery address

• Email address

• Phone number

• Order details and purchase history

• Any information you provide when contacting us

Information collected automatically

• IP address

• Browser type and version

• Device information

• Pages visited and time spent on the website

Payment Information

Payments are processed securely through third-party providers. We do not store your full payment card details.

How We Use Your Information

We use your data to:

• Process and fulfil orders

• Communicate with you regarding your order

• Provide customer support

• Improve our website and services

• Send marketing communications (only if you have opted in)

• Comply with legal obligations

Legal Basis for Processing

We process your personal data under the following lawful bases:

• Contractual necessity – to fulfil your order

• Legal obligation – for tax and accounting purposes

• Legitimate interests – to improve our services and prevent fraud

• Consent – for marketing communications

Sharing Your Information

We only share your data when necessary, including with:

• Payment providers

• Shipping and delivery companies

• IT and website service providers

• Legal or regulatory authorities (if required)

We do not sell or rent your personal data to third parties.

Data Retention

We retain your personal data only for as long as necessary to:

• Fulfil the purposes we collected it for

• Meet legal, tax, and accounting requirements

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at sales@never-backdown.com .

Data Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

Cookies

Our website may use cookies to improve your browsing experience.

You can control or disable cookies through your browser settings.

Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact:

Email: sales@never-backdown.com

Website: www.never-backdown.com